What distinguishes Pidilite from most of the companies is we
are pioneers, and I do not mean pioneers in a self-congratulatory patting
ourselves on the back sense. When I say pioneer, Pidilite has a very simple
success formula, we spot what we think are un-served or under-served consumer
segments. We normally fill those with a brand, not with a product but with a
brand and then we persist. What you do not see a lot of the times unless you
are familiar with our categories is we also have probably one of the strongest
influencer-user programs where we work with users, because in most of our
categories the user and the buyer are two different people, the user and the
person who actually buys the product. And that has really been Pidilite success
formula whether it is Fevicol, whether it is M-seal, whether it is Dr. Fixit.
That is pretty much the Pidilite secret sauce, if I may say so
- - Bharat Puri, MD Pidilite Industries Ltd
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